Tomi Abe
I shape end-to-end product experiences that balance user needs with business goals, leading discovery, shaping strategy, and delivering scalable solutions for complex digital products.
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Work with me
Product Design Lead
I shape end-to-end product experiences that balance user needs with business goals, leading discovery, shaping strategy, and delivering scalable solutions for complex digital products.
View my work
Work with me
10+
Years in Design20+
Products ShippedB2B + B2C
Experience Principles
Great design starts with understanding the problem, not jumping to solutions.
I design at the intersection of user needs, business goals, and technical constraints. My work is grounded in research, systems thinking, and craft, and shaped through close collaboration with product, engineering, marketing, and key stakeholders.
How I work in practice:
Start with Questions:
I focus on framing the right problem: who it affects, why it exists, and what success looks like before exploring solutions.
I focus on framing the right problem: who it affects, why it exists, and what success looks like before exploring solutions.
Design for Systems, Not Screens:
I think in flows, patterns, and edge cases, creating cohesive experiences that scale across products and teams.
I think in flows, patterns, and edge cases, creating cohesive experiences that scale across products and teams.
Care Deeply About Craft:
Typography, spacing, interaction patterns, and micro-decisions matter. Polished details create trust.
Typography, spacing, interaction patterns, and micro-decisions matter. Polished details create trust.
Lead Through Collaboration:
I stay hands-on, using prototypes and critique to align teams, unblock progress, and drive clarity.
I stay hands-on, using prototypes and critique to align teams, unblock progress, and drive clarity.
Featured Work
Zeproc
B2B Industrial ProcurementDesigning for Industrial Procurement
Fairbnb: fairUP
Sustainable Travel MarketplaceDesigning a Three-Sided Marketplace for Ethical Travel
Translayte
E-Translation PlatformGrowth Through Accessibility
Eze
B2B Electronics MarketplaceBuilding Trust in Wholesale Electronics
UBC
Mobile Banking AppMobile Banking From Zero
Others
Web & Mobile ExperiencesFinance, health, recruitment, etc.
Core Capabilities
I combine strategic product thinking with hands-on execution, leading discovery, shaping product direction, and delivering systems that scale.
Product Strategy & Vision
Problem framing
Opportunity identification
Experience principles
Roadmap influence
Problem framing
Opportunity identification
Experience principles
Roadmap influence
End-to-End Product Design
User flows
Information architecture
Interaction design
Visual design
Responsive experiences
User flows
Information architecture
Interaction design
Visual design
Responsive experiences
Research & Validation
User interviews
Usability testing
Analytics-driven iteration
Experiment design
User interviews
Usability testing
Analytics-driven iteration
Experiment design
Design Systems & Scale
Component libraries
Design tokens
Documentation
Cross-team adoption
Component libraries
Design tokens
Documentation
Cross-team adoption
Tools
- Design & Prototyping
– Figma, Adobe Creative Cloud (Photoshop, Illustrator), Miro, Whimsical, Canva
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Analytics & Product Insights
– Google Analytics, Mixpanel, Hotjar, FullStory
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Project Management & Workflows
– Jira, Trello, Moneday, Agile/Scrum
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Documentation & Knowledge
– Notion, Anytype
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Collaboration
– Slack, Google Workspace (Docs, Sheets, Slides, Drive)
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Frontend & Frameworks
– HTML, CSS, JavaScript, PHP, Bootstrap, Node.js, P5.js
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Content Management Systems (CMS)
– WordPress, Drupal, Sitecore, Squarespace, Shopify
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Large Language Models (LLMs) & AI
– ChatGPT, Claude, Perplexity, Google AI Studio