I focused on the marketing site because it is the first thing users come on contact with, and most times, it determines if they will decide to download the product or not.
The current marketing site had too many information on it and it was quite difficult to comprehend. The marketing site was also not visually appealing, as they did not follow a brand guide.
What I did
The first thing I did was to understand their brand and create a simple brand guide that could be applied to all her platforms.
Then I checked the website for redundant information highlighting what should be dropped and what should stay.
I developed wireframes and was able to design and allocate content to their respective segments.
As a result, I was able to create a simple yet functional marketing page that tells what Exodus is about and why you should use their product.