Football Fans Chant Competition
Helping MTN capitalize on the 2014 FIFA World Cup season.
Overview
In the midst of the fervor surrounding the 2014 FIFA World Cup season, MTN, a prominent African telecom company, sought to elevate its brand and bolster sales in Nigeria. Teaming up with Kiss FM, a leading radio broadcasting firm, MTN organized the Football Fans Chant Competition (FFCC). Grappleline, the digital agency at the forefront, was entrusted with developing and executing a comprehensive digital media campaign for the event.
My role
As a Designer at Grappleline, I collaborated with a dynamic team, including an Art Director, Digital Strategist, Social Media Manager, and a Web Developer. Our mission was clear: leverage digital media strategies to drive awareness, monitor the competition's progress, and measure its impact.
How to participate
The FFCC invited soccer enthusiasts and emerging artists from across Nigeria to submit a short clip of their unique soccer chants for qualification.
Driving engagement
Our campaign heavily relied on captivating visuals to foster interest and social engagement. Daily content production addressed prospective contestants' inquiries, emphasizing MTN's requirement for participants to use an MTN number—a strategic move for the voting phase.
The winner went home with N5 Million Naira.
The stakes were high, with the ultimate victor walking away with a substantial prize of N5 million Naira.
Outcomes
During the three-month campaign from May to July, the FFCC achieved remarkable results. Over 70,000 website views were recorded, maintaining an impressive average bounce rate of 48%.
